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Evolve

M/W FA21

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Earthened + Luminescent

Human x High Tech

Optimistic (not naive)

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Insights

fa21 everyone

COMMUNITY 66% of Gen Z believe communities are created by causes and interests, not by socio-economic status, education, nor gender stereotypes and have no problem moving between groups

everyone

WELL-BEING a more holistic approach to wellness, accessible to everyone. Consumers are focusing equally on mental and physical health. Color is a tool for emotional wellbeing.

sp22 regeneration

RE/GENERATION A heightened awareness toward climate change is driving a return to minimalism, as well as an embrace of imperfection. Use color x material to minimize waste and increase longevity.

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