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FLYKNIT

Flyknit redefined what color could do. By treating every stitch as a pixel, I created unprecedented depth and dimension while helping transform a niche performance shoe into a cultural phenomenon. Colorways like Oreo, Cheetos, Rainbow Racer, and Sherbet became consumer-named icons that transcended sport.

OLYMPICS

For Tokyo 2020, I challenged the convention of federation color, using lenticular innovation to express unity, optimism, and motion on the world's biggest stage. The breakthrough color direction extended beyond competition into the commercialization of ADV AeroSwift, proving the enduring power of a bold creative vision.

VAPORMAX

Over five years, I partnered with innovators and manufacturers to develop proprietary knit and dye techniques, using color to transform breakthrough technology into the distinct sensation of running on air.

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