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Joy
MENS FA23
Bold + Clean
Happy Playful Brights
Grounding Cool Neutrals

Insights / Muse
![]() CONSUMER"matchy matchy and not too flashy" easy head to toe styling | ![]() SPORT FOR JOYConsumers are expanding the boundaries of identity. Freedom of expression, creativity, and the joy of play. | ![]() MUSE"They (can) take me anywhere." Simple, Clean, and Versatile. |
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CMG Direction
![]() BOLD BLOCKINGCrisp + Iconic Model Authentic Blocking | ![]() KALEIDOSCOPIC APPROACHMultiple Joyful Brights balanced across silhouettes to offer choice and encourage multiple purchases. | ![]() UNIFIED DETAILSInspired by OG Cortez branding details White + Pop |
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