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Joy

MENS FA23

Bold + Clean

Happy Playful Brights

Grounding Cool Neutrals

JOY PALETTE.png

Insights / Muse

CONSUMER

CONSUMER

"matchy matchy and not too flashy" easy head to toe styling

SPORT FOR JOY

SPORT FOR JOY

Consumers are expanding the boundaries of identity. Freedom of expression, creativity, and the joy of play.

MUSE

MUSE

"They (can) take me anywhere." Simple, Clean, and Versatile.

CMG Direction

BOLD BLOCKING

BOLD BLOCKING

Crisp + Iconic Model Authentic Blocking

KALEIDOSCOPIC APPROACH

KALEIDOSCOPIC APPROACH

Multiple Joyful Brights balanced across silhouettes to offer choice and encourage multiple purchases.

UNIFIED DETAILS

UNIFIED DETAILS

Inspired by OG Cortez branding details White + Pop

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