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FLYKNIT
BRIEF
Flyknit introduced an entirely new way of making footwear. Don’t make a knit shoe that looks like everything that came before it. Create a product expression that could only exist because of Flyknit. The technology becomes the aesthetic.
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GALLERY
NIKE INC.
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As the Flyknit color expert from 2012–2018, I established new design languages and set color direction at the enterprise level. in close collaboration with the innovation team, we built a new expression by challenging precision with controlled randomness, revealing rather than disguising the knit process, and designing for two scales: immediate impact from 50 feet + unexpected discovery up close. The simplicity of Flyknit’s construction created a powerful canvas for storytelling, allowing technical running product to transcend pure performance and tap into culture in unexpected ways. Everyday references—from Cheetos and Flamin’ Hot to Oreos and Fruity Pebbles—could be abstracted through color and knit into something fresh, sophisticated, and extremely wearable, bringing play and cultural relevance to performance innovation.
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