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VAPOR
MAX
BOLD SENSATION
LIGHTER THAN AIR
BRIEF
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Make the radically new (and invisible) underfoot sensation tangible and expressive.
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CONCEPT
Original Image, James Terrell, Danse Lante, 3 Rings
Running on Air: a masterclass in contradictions. Bold blocking meets blurred and boundless color. Transparency, gradient, and optical shifts visually lighten heavy components. Color concept and dye innovations transformed the physical weight of the product, making VaporMax feel lighter, faster, and almost weightless.
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VAPORMAX PLATINUM TINT
DYE INNOVATION
COLLABORATED WITH ADVANCED INNOVATION TO CREATE STABLE CLEAR TPU COMPONENTS AND PREVENT YELLOWING, ENSURING PURITY OF CONCEPT AT PRODUCTION.
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