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COURTNEY
CLARKE
FUTURE VISION
TREND STRATEGY
CREATIVE LEADERSHIP
ABOUT
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With more than 15 years shaping creative direction at Nike and The North Face, I translate cultural intelligence, customer behavior, and emerging trends into strategic opportunities, creative frameworks, and product experiences that connect emotionally and create business value.
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COLOR DIRECTION & STRATEGY
THE NORTH FACE
INNOVATION X COLOR
NIKE RUNNING
TREND / CONCEPT / CULTURE
NIKE SPORTSWEAR
APPROACH
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I start by looking beyond the obvious. I pay attention to shifts in culture, behavior, aesthetics, and unexpected places to understand not just what’s trending, but why it matters and where things are headed next. I connect those signals to the brand, the consumer, and the business to uncover opportunities and build a clear point of view for the future. From there, I translate that thinking into creative frameworks across product, color, material, form, storytelling, and assortment; giving teams enough clarity to move together and enough freedom to make something great.
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