I'm a design leader obsessed with making

products more fun, memorable, and human.

 

 

For more than 15 years, I've built products, stories, and experiences at the intersection of color, culture, design, and strategy. From leading global CMF teams at Nike and The North Face to shaping long-term creative vision across footwear, apparel, and equipment, I've developed a reputation for connecting consumer insight, cultural signals, and creative intuition to create products people love, remember, and talk about. My superpower is seeing patterns others miss and turning them into meaningful opportunities for brands, businesses, and the people they serve.

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At my core, I'm a builder. Professionally, that means creating high-performing teams, scalable creative systems, and distinctive product experiences. Personally, it means spending my weekends in the workshop designing furniture, woodworking, and renovating spaces by hand. Whether I'm developing a global color strategy, crafting a chair, or mentoring a creative team, I'm driven by the same belief: thoughtful design should solve problems, spark emotion, and make life a little more joyful.