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FALL 21
NIKE CORE
01 / EVOLVE
HUMAN x HI TECH
EARTHENED / LUMINESCENT
KEY SEASONAL COLORS
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00 / INSIGHTS
 COMMUNITY 66% of Gen Z believe communities are created by causes and interests, not by socio-economic status, education, nor gender stereotypes and have no problem moving between groups |  WELL-BEING a more holistic approach to wellness, accessible to everyone. Consumers are focusing equally on mental and physical health. Color is a tool for emotional wellbeing. |  RE/GENERATION A heightened awareness toward climate change is driving a return to minimalism, as well as an embrace of imperfection. Use color x material to minimize waste and increase longevity. |
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